QUAKER OATS AND SNAPPLE

Essay specific features

 

Issue:

Business

 

Written by:

Willie T

 

Date added:

August 31, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2205

 

Was viewed:

5587 times

 

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Essay content:

While William D. Smithburg continued to diversify into the clothing and optical wear industries after his appointment as CEO in 1979, he also launched an aggressive program to streamline production through supply chain management and renewed the company's focus on customer satisfaction. It was the purchase of Gatorade in 1983 (as part of the Stokely-Van Camp purchase), however, that catapulted Quaker to the top of an untapped beverage segment that, to this day, dominates 80% of the market...
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It was the purchase of Gatorade in 1983 (as part of the Stokely-Van Camp purchase), however, that catapulted Quaker to the top of an untapped beverage segment that, to this day, dominates 80% of the market. This deal was vital to Quaker's long-term success ? "Had we not bought Gatorade in the 1980s," which has consistently brought double-digit growth, "Quaker would not have existed beyond that time...
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