Quaker's Overall Strategies And Snapple's Strategies

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Issue:

Business

 

Written by:

Helen L

 

Date added:

September 28, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 511

 

Was viewed:

6382 times

 

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Essay content:

However, seeking the right opportunities rather than massive expansion, using the correct and diversified management team and strategies to guarantee the new investments profitable are also essential. The purchase of Gatorade in 1983 catapulted Quaker to the top of an untouched beverage market segment, and it was a long-term success for the company...
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The purchase of Gatorade in 1983 catapulted Quaker to the top of an untouched beverage market segment, and it was a long-term success for the company. Their correct strategic plan played a key role in helping Quaker target on the merger opportunity as well as closely controlling over the management process...
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