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Ran &Amp; Citigroup
Essay specific features
Written by:
Maria J
Date added:
October 14, 2012
Level:
University
Grade:
C
No of pages / words:
6 / 1514
Was viewed:
3963 times
Rating of current essay:
Essay content:
RAN had about two dozen
employees, all in the United States, organized in
three departments: operations, development
(fundraising), and campaigns. RAN had a full-time
media specialist who interacted with the news
media and participated in campaign planning.
Within the campaigns department, RAN typically
had a campaign manager for each campaign and
used an organizing staff of about five to support
whichever campaign was active at the time...
displayed 300 characters
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RAN executive direct
or Michael Brune said, “Companies were more
responsive to public opinion than certain legislatures
were. We felt we could create more democracy in the
marketplace than in the government.”
RAN’s Global Finance Campaign
Selecting a Target
In late 1999 RAN was concluding a successful 2-year
campaign (led by Brune) targeting Home Depot,
which had agreed to end by 2003 the sale of wood
from endangered forests...
displayed 300 characters
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