Ray Kroc

Essay specific features

 

Issue:

Business

 

Written by:

Brenda C

 

Date added:

August 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 840

 

Was viewed:

1799 times

 

Rating of current essay:

 
Essay content:

Since McDonald's has been around for forty- one years, it is safe to say that they are the father of the fast food industry and that they have set an example for others to follow. When Ray Kroc bought the first McDonald's in 1955, he focused on what people wanted. With this focus came the utilization of Mr...
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With this focus came the utilization of Mr. Kroc's theory of QSC ( quality, service, and cleanliness ). QSC successfully got McDonald's off the ground, but as times changed, the company saw many more market segments and opportunities. In the 1970's and 1980's once again McDonald's lead the way in the fast food industry...
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