Rebuilding Brand Strategy

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Written by:

Jennie R


Date added:

March 21, 2014








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72 / 19912


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Gibbs, who has provided me professional advice and enthusiastic guidance during the development of this project. I also wish to acknowledge the support received from the brand manager of L’Oreal Mainland China, Ms Chen Fang, through her thoughtful assistance and precious time. Lastly, I wish to thank my friends and family for their help and support throughout this research...
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