red bull

Essay specific features

 

Issue:

Business

 

Written by:

Marguerite F

 

Date added:

February 18, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4659

 

Was viewed:

254 times

 

Rating of current essay:

 
Essay content:

Two members of the party wielded video cameras, and from a distance it all looked like a bunch of college kids in the process of documenting some silly and pointless stunt. In fact, they were preparing to ride these wind-powered kite boards 88 miles from Key West to to Varadero, Cuba — a distance that would set a new world record for the emerging sport...
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They were not, however, college kids. Several clutched little silver cans of Red Bull, the European "energy drink" that has become a phenomenon in the United States at least partly on the strength of incredibly shrewd marketing. Introduced here in 1997, Red Bull has spawned an entirely new category in the U...
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