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Essay

Red Bull- Consumer Behavior

Essay specific features

 

Issue:

Business

 

Written by:

George W

 

Date added:

January 10, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1852

 

Was viewed:

7661 times

 

Rating of current essay:

 
Essay content:

So our first task (in order to understand this consumer type, as well as the dynamics of Redbull’s marketing strategy) was to review the nature of the product, and establish a consumer profile for it. Redbull is an energy drink, developed specially for periods of increased mental and physical exertion in humans...
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It aims at increasing performance, concentration and reaction speed in order to improve the vigilance and emotional status of its user. It additionally stimulates cell metabolism. Redbull’s effects are appreciated throughout the world by top athletes, busy professionals, active students and drivers on long journeys...
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