Relationship Marketing

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Written by:

Maria P


Date added:

July 1, 2013








No of pages / words:

11 / 2821


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7891 times


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What links failure to relationship marketing? A case study examines how a relationship is formed? And maintained? This case study explores the reality of relationship marketing. This paper discusses the expectations and results of relationships and gives an example of a company that uses relationship marketing to its max potential...
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The relationship is based around two players, the buyer and the seller. Both enter the relationship with ambitions of receiving profit from the relationship. For this type of marketing to work it must be very personnel and therefore and individual to individual approach is generally adapted. The life cycle of the relationship depends on what each party wants to achieve from the involvement and how human nature dictates its direction...
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