Research and Design Concept Worksheet
Essay specific features
July 21, 2013
No of pages / words:
2 / 558
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Use of data mining, internal warehousing and other tools are at the company’s disposal. (Cooper Chapter 1, 2005, pg 5).
Cooper. (2003) Business research methods (8th ed.). New York: McGraw-Hill
Distinguish between secondary and primary research
Primary research refers to the data that has been collected by the researcher that is company specific...
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Coffee Time executives will use a blend to primary and secondary research to assist them in their decision making. Research takes time and costs money. When entering new markets Coffee Time uses both secondary and primary research.
( in class lecture August 2nd, Dr.)
University of Phoenix (2006). Managing Research Design...
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