Research Design and Statistics Concepts Worksheet

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Issue:

Business

 

Written by:

Catherine F

 

Date added:

October 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1061

 

Was viewed:

5529 times

 

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Validity insures that what is being measured is actually being measured. With out reliability and validity the research becomes questionable and is no longer a good source on which to base business decisions. Sound measurement must meet the tests of validity, reliability and practicality (Lind, 2005)...
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This is because omission of significant procedural details makes it difficult to estimate the validity and reliability of the data and justifiably weakens the confidence of the reader in the research itself. In the scenario Aaron tells Jim that he will lose 40% of his customers if the small business card does not get launched...
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