Research Design Worksheet

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Frances O


Date added:

August 10, 2013








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8 / 2199


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In the quest for market expansion of the Coffee Time in South Asian marketplace, Brad Collins of Coffee Time has profiled top 12 cities of India based on their cultural outlook and affluence. The data gives the information about the consumer class density in each of the cities. The initial research provides information on lifestyle and leisurely spending patterns to study the spending power and outlook in each of the cities...
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Research data also presents the distribution of population in these cities by age, income groups, spending patterns on leisure and lifestyle, demographics and many other research variables. The data available on such factors will help in ranking the cities to further narrow down the target cities. Inferential statistics plays a big role in the Coffee Time's research objective of expected revenue...
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