Research Methods For Managerial Decisions
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June 25, 2014
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2 / 383
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Statistical techniques such as multiple regression, Z test for proportions and the chi-square test may aide in the making informed business decisions.
Normal Values vs. Lagged Values
In using the normal values for the regression model, Laura is testing for the correlation between revenues, weekly advertising expenditure, the price index and the estimates on Quick Brew’s weekly advertising expenditure of the current week...
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If Laura chooses to use the lagged values for the regression model, she is assuming there is a correlation between the current week’s revenues, the prior week’s advertising expenditure, the prior week’s price index and Quick Brew’s prior week estimates weekly advertising expenditure of the same week...
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