Resource Allocation in Hotels

Essay specific features

 

Issue:

Business

 

Written by:

Ruth C

 

Date added:

November 29, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1672

 

Was viewed:

8113 times

 

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Essay content:

Every director of sales and marketing faces the challenge of understanding, prioritizing and managing these alternative outlets on behalf of his or her property. How important is this mode of resource allocation as a means of gaining reservations? The Hotel Electronic Distribution Network Association (HEDNA) reported that in 1999 these alternative distribution systems delivered over 43 million bookings with a value in excess of $12...
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GDS booking growth continues at about 10 percent a year. Everyone has his or her own stories of the impact of the Internet and central reservations centers. Some large chains are experiencing 200-300 percent growth annually. Small, boutique properties report that over 75 percent of their bookings now come from the Web...
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