Retail In India

Essay specific features

 

Issue:

Business

 

Written by:

Bernice J

 

Date added:

September 2, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1310

 

Was viewed:

1121 times

 

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Essay content:

For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and Music World in music; Crossword and Fountainhead in books. • 1995 onwards saw an emergence of shopping centers, mainly in urban areas, with facilities like car parking targeted to provide a complete destination experience for all segments of society • Emergence of hyper and super markets trying to provide customer with 3 V’s - Value, Variety and Volume • Expanding target consumer segment: The Sachet revolution - example of reaching to the bottom of the pyramid...
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For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and Music World in music; Crossword and Fountainhead in books. • 1995 onwards saw an emergence of shopping centers, mainly in urban areas, with facilities like car parking targeted to provide a complete destination experience for all segments of society • Emergence of hyper and super markets trying to provide customer with 3 V’s - Value, Variety and Volume • Expanding target consumer segment: The Sachet revolution - example of reaching to the bottom of the pyramid...
displayed next 300 characters

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