Retail In India
Essay specific features


Written by:
Bernice J
Date added:
September 2, 2015
Level:
University
Grade:
A
No of pages / words:
5 / 1310
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1121 times
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Essay content:
For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and Music World in music; Crossword and Fountainhead in books.
• 1995 onwards saw an emergence of shopping centers, mainly in urban areas, with facilities like car parking targeted to provide a complete destination experience for all segments of society
• Emergence of hyper and super markets trying to provide customer with 3 V’s - Value, Variety and Volume
• Expanding target consumer segment: The Sachet revolution - example of reaching to the bottom of the pyramid...
displayed 300 characters
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For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and Music World in music; Crossword and Fountainhead in books.
• 1995 onwards saw an emergence of shopping centers, mainly in urban areas, with facilities like car parking targeted to provide a complete destination experience for all segments of society
• Emergence of hyper and super markets trying to provide customer with 3 V’s - Value, Variety and Volume
• Expanding target consumer segment: The Sachet revolution - example of reaching to the bottom of the pyramid...
displayed next 300 characters
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