RetailCo

Essay specific features

 

Issue:

Business

 

Written by:

Keith G

 

Date added:

April 16, 2011

 

Level:

 

Grade:

A

 

No of pages / words:

9 / 2450

 

Was viewed:

6860 times

 

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Essay content:

In 1992, he moved to Shanghai where he became the Vice President of marketing for Shanghai Fuller Foods Ltd. By 1997, Shanghai Fuller Foods Ltd was sold to Nestle and Wang decided to leave the company and strike it out on his own. With the advice from an American friend at Nike, Rick Wang became acquainted with the athletic footwear industry...
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Wang entered the retail and franchise business by establishing RetailCo Inc, a company established with the intention of managing the retail realities of the athletics footwear sales in China. In 1998, RetailCo Inc opened its first sports and retail store under the US franchise The Athlete's Foot. Early success with the franchise saw rapid growth and included the expansion of stores to other regions in China...
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