Reverse Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Petrina W

 

Date added:

January 15, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 819

 

Was viewed:

5722 times

 

Rating of current essay:

 
Essay content:

A customer-supplier partnership program 400 Total Quality Marketing must be developed in the long run, which can be regarded as a part of relationship marketing. Nowadays, more and more companies have practiced relationship marketing towards their suppliers. For example. Xerox has reduced the number of suppliers from 5,000 to 500 and developed long-term partnership programs to those quality suppliers...
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For example. Xerox has reduced the number of suppliers from 5,000 to 500 and developed long-term partnership programs to those quality suppliers. Some companies have developed a joint promotional program with suppliers to market their products. Others have developed a joint effort in the research and development of new products...
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