rights fees in sport

Essay specific features

 

Issue:

Business

 

Written by:

Marilyn P

 

Date added:

March 2, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1467

 

Was viewed:

7010 times

 

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Essay content:

But obviously they are not mad. The economics and financials behind their decisions to continually pay more and more is justifiable. Once again boiling down to the ratings. The 70 hours of March Madness are extremely popular in the US and boast extremely high ratings. Therefore, advertisers are willing to pay the big bucks to get their ads on the air...
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Once again boiling down to the ratings. The 70 hours of March Madness are extremely popular in the US and boast extremely high ratings. Therefore, advertisers are willing to pay the big bucks to get their ads on the air. The same is true about the Superbowl, with 30 second advertising sports reaching astronomical highs networks are lining up to buy the rights fees for the event...
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