Riordan Problem Solution
Essay specific features
Written by:
Teresa S
Date added:
April 29, 2012
Level:
University
Grade:
A
No of pages / words:
16 / 4325
Was viewed:
165 times
Rating of current essay:
Essay content:
These changes will be key factors in ensuring the company’s future growth and success.
Situation Analysis
Issue and Opportunity Identification
Riordan Manufacturing is a global producer of plastics with production divided among three plants: Albany, Georgia (plastic beverages containers), Pontiac, Michigan (custom plastic parts) and Hangzhou, China (plastic fan parts)...
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The company employs a total of 550 people and has projected annual earnings of $46 million. Major customers include automotive parts manufacturers, aircraft manufacturers, the Department of Defense beverages makers and bottlers and appliance manufacturers.
As a result of declining sales and uneven profits for the past two years, the company has changed its sales processes and has adopted a customer-relationship management system...
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