Robert Mondavi -- Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Laura S

 

Date added:

October 10, 2013

 

Level:

 

Grade:

B

 

No of pages / words:

5 / 1328

 

Was viewed:

9121 times

 

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Essay content:

How¬ever, he soon realized that this strategy, while establishing the brand, did not allow the company to generate enough cash flow to expand the business. In order to solve this problem Robert decided to produce less expensive wines that he could sell in higher volumes. He dedicated time and effort to finding the best vineyards in Napa Valley for the company's production of grapes...
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He dedicated time and effort to finding the best vineyards in Napa Valley for the company's production of grapes. In addition, he signed long-term con¬tracts with growers in Napa Valley and worked closely with each grower to improve grape quality. Robert Mondavi built a state-of-the-art winery that became a premium winemaking facility as well as conveying a unique sense of Mondavi wines to the visitors...
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