Rohm and Haas

Essay specific features

 

Issue:

Business

 

Written by:

Allison M

 

Date added:

February 2, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2887

 

Was viewed:

7593 times

 

Rating of current essay:

 
Essay content:

Rohm & Haas has recently launched Kathon MWX to target 150,000 customers in the Individual systems segment where the market for biocides is underdeveloped and has little competition. A large part of the customers use substitute products such as deodorants and bleaches with little effect on microorganisms...
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Despite a superior product, the sales of Kathon MWX reached a meager 6 % of the annual plan in first five months. Rohm and Haas wishes to re-evaluate its strategy in order to tap this huge segment to significantly increase sales volume and market share of Kathon MWX. Rohm and Haas plans to enhance its allocation for distribution and marketing spend of the Kathon MWX...
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