Rrl On Psychological Reactance And Gasoline Prices

Essay specific features

 

Issue:

Business

 

Written by:

Yvonne H

 

Date added:

October 30, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1225

 

Was viewed:

5406 times

 

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Essay content:

Reactance would pertain to the motivational state of the person whose freedom is threatened. “Freedom” is referred to as the ability to choose among two or more different alternatives of a consumer good, including the alternative of not purchasing the said good. It is based on the “Reactance Theory”, which deals with specific, discrete, behavioral and attitudinal freedoms that people act upon in everyday life...
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It is based on the “Reactance Theory”, which deals with specific, discrete, behavioral and attitudinal freedoms that people act upon in everyday life. These freedoms can be identified in this study as the choices which the consumers can make when purchasing gasoline in the situation where they are faced with the threat of rising prices and the influence of the marketers who would try to use different promotional strategies in order to attract the consumers to purchase from their retail gasoline stations...
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