Rudi Gassner and the Executive Committee of BMG International

Essay specific features

 

Issue:

Business

 

Written by:

Charles K

 

Date added:

January 23, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1346

 

Was viewed:

2280 times

 

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Essay content:

Headquarted in a small rural German town called Guetersloh, the company did not enter the US market until 1986 through the purchase of several companies, one of which was RCA Records, a label that had put its name on the map in the 1950's through one artist: Elvis Presley. The acquisition of RCA elevated Bertelsmann Music Group (BMG) into the ranks of the "Big Six" record companies...
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The acquisition of RCA elevated Bertelsmann Music Group (BMG) into the ranks of the "Big Six" record companies. The other five companies ? CBS, Warner, PolyGram, MCA, Capitol-EMI ? and BMG were responsible for supplying 80% of worldwide music sales at that time. Rudi Gassner became CEO of BMG International in 1987...
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