Running Head: Case Study Analysisebay: In A League Of Its Own

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Written by:

Matthew C


Date added:

October 28, 2016








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2 / 319


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EBay has become a serious competitor in the traditional e-tail environment with the less competitive “buy it now” option and the acquisition of PayPal, their secure online payment system. The problem that eBay faces currently is creating a business plan to maintain their position as the leader in the online auction industry while establishing a place as a retailer of choice in the fixed price e-tail market and continuing to exceed profit levels...
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Some of the competition that eBay is up against are sites such as Yahoo Auctions,, Craigslist, Google and the recent re-surge of EBay is now facing competition because other sites are now building their sites around some of the cons of the eBay giant. For example, eBay is not a free site...
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