Running Tech

Essay specific features

 

Issue:

Business

 

Written by:

Leonard B

 

Date added:

November 12, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2834

 

Was viewed:

6840 times

 

Rating of current essay:

 
Essay content:

| |Response to Task A: Kimberly Richardson | |Tera Tech is experiencing decreased sales due to the lack of analytical capabilities of the CRM product which presents the company | |with the opportunity to develop an enhanced version to retain current and attract future customers, improve sales and stay above | |the competition...
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(Kim Richardson) | | | |Problem: The introduction of TeraTech’s new Customer Relationship Management (CRM) analytical model does not receive a good | |reception from potential customers. | |Opportunity Statement: The continued development of a well thought out strategic marketing plan to launch the new product could | |regain customer satisfaction and stimulate sales growth to as much as 20% CRM is one key component for a successful return on | |investment for TeraTech...
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