Rural Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Ana C

 

Date added:

September 14, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1819

 

Was viewed:

1971 times

 

Rating of current essay:

 
Essay content:

The experience of agricultural input industry can act as a guideline for the marketing efforts of consumer durable and non-durable companies. Relevance of Mass Media is also a very important factor. The Indian established Industries have the advantages, which MNC don't enjoy in this regard. The strong Indian brands have strong brand equity, consumer demand-pull and efficient and dedicated dealer network which have been created over a period of time...
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The strong Indian brands have strong brand equity, consumer demand-pull and efficient and dedicated dealer network which have been created over a period of time. The rural market has a grip of strong country shops, which affect the sale of various products in rural market. The companies are trying to trigger growth in rural areas...
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