S.A. Chupa Chups
Essay specific features
September 14, 2013
No of pages / words:
4 / 869
Rating of current essay:
Granja Asturias, a sweets manufacturer in Asturias (central north Spain), the company that he has been working for as a general manager for two years, to impose a change in its strategy from concentrating on selling hundreds of sweets products in just one market to concentrating only on producing one product but for several markets, he decided to takeover the company and rename it to Chupa Chups...
displayed 300 characters
Order custom writing paper now!
- Your research paper is written
by certified writers
- Your requirements and targets are
- You are able to control the progress
of your writing assignment
- You get a chance to become an
Get a price guote
Bernat came up with an idea of lollipop on a stick after remembering how children would get stain on their clothes from consuming sweets. Chupa Chups introduced its first lollipop in 1958 with a slogan "Chupa un Chups" (suck a sucker), however, the name was changed three years later to Chupa Chups.
Later Strategy: internationalization
Developing markets in developed countries
After having been very successful in the domestic market, Chupa Chups had to make a critical decision of whether to diversify its operations into other confectionary and food products or to try to sell its current products to other markets by going abroad...
displayed next 300 characters
General issues of this essay:
2 pages, 391 words
4 pages, 869 words
1 pages, 211 words
2 pages, 318 words
3 pages, 657 words
2 pages, 441 words
1 pages, 145 words