Sainsbury

Essay specific features

 

Issue:

Business

 

Written by:

Bertha C

 

Date added:

August 29, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 658

 

Was viewed:

4076 times

 

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Essay content:

Families are among the most valuable customers and share many needs and interests. This combination of needs coherence and financial value means the brand can exploit the Pareto (or Differential Marketing) principle1 to create tailored value and communication propositions. This can in turn help to increase customer-bonding levels, given that emotional loyalty is driven by trust and appreciation...
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This can in turn help to increase customer-bonding levels, given that emotional loyalty is driven by trust and appreciation. Therefore, in 1998 Sainsbury’s launched the Club 0-5 in response to Tesco’s Baby Club. The objectives were to keep existing high value customers, increase their loyalty, and improve the spending of medium value customers...
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