Sainsbury's marketing communications plan 2008-209

Essay specific features

 

Issue:

Business

 

Written by:

Christopher J

 

Date added:

November 5, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1433

 

Was viewed:

578 times

 

Rating of current essay:

 
Essay content:

Like-for-like sales growth, excluding fuel, of 4.3 per cent over the summer quarter and 3.9 per cent for the first half, Sainsbury’s is the most trusted ‘own-brand’ among supermarkets. Almost half of all shoppers placed ‘high’ trust in Sainsbury’s own products (47%) compared to 27% for Tesco, 17% for Asda and 15% for Morrison’s...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

Research carried out with 1,000 consumers in August 2008. After the advertising campaign - featuring Jamie Oliver offering family meals for less than ?5 - Sainsbury's became more popular with consumers than any other adverts the supermarket had ever done. Within the present financial crisis , Sainsbury's was "stealing very successfully" from its upmarket rivals...
displayed next 300 characters

General issues of this essay:

Related essays: