Samsung - Turnaround Strategy

Essay specific features





Written by:

Steve K


Date added:

August 29, 2016







No of pages / words:

2 / 328


Was viewed:

2505 times


Rating of current essay:

Essay content:

The "new management initiative" launched by Chairman Kun Hee Lee in 1993 aimed to change SEC's direction of growth: once costs were under control and products were made, SEC changed its focus from low-end commodities to high-end premium goods. Currently, SEC has become a world class brand among the top companies preferred globally...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote


China or India) ? Focus on customization of its production to keep high prices Hardware Focus ? Decided not to produce proprietary software ? Formed partnerships with content providers and allowed customers to choose Product diversification ? Focused on higher quality products across all categories ? Samsung was one of top 3 brands by market share in all its major products ? Unique, tech-advanced products: semiconductors, telecommunications, digital media, digital appliances Product Innovation ? Created world's first and award-winning pillar products because of its team of capable designers and engineers and potent investment in Research and Development...
displayed next 300 characters

General issues of this essay:

Related essays: