Samsung - Turnaround Strategy

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Issue:

Business

 

Written by:

Steve K

 

Date added:

August 29, 2016

 

Level:

University

 

Grade:

 

No of pages / words:

2 / 328

 

Was viewed:

2459 times

 

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Essay content:

The "new management initiative" launched by Chairman Kun Hee Lee in 1993 aimed to change SEC's direction of growth: once costs were under control and products were made, SEC changed its focus from low-end commodities to high-end premium goods. Currently, SEC has become a world class brand among the top companies preferred globally...
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China or India) ? Focus on customization of its production to keep high prices Hardware Focus ? Decided not to produce proprietary software ? Formed partnerships with content providers and allowed customers to choose Product diversification ? Focused on higher quality products across all categories ? Samsung was one of top 3 brands by market share in all its major products ? Unique, tech-advanced products: semiconductors, telecommunications, digital media, digital appliances Product Innovation ? Created world's first and award-winning pillar products because of its team of capable designers and engineers and potent investment in Research and Development...
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