Sara Lee

Essay specific features

 

Issue:

Business

 

Written by:

Dolores S

 

Date added:

April 20, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1359

 

Was viewed:

3664 times

 

Rating of current essay:

 
Essay content:

Using one of its most respected brand names to enhance the public's awareness of the company, CFC changed its name to Sara Lee in 1985.1 While cheesecake might have brought the company fame, it's the underwear and hot dogs that bring in more than half of Sara Lee's sales. The company operates five separate business units in the U...
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The company operates five separate business units in the U.S. and abroad, these include: Sara Lee Foods--a major U.S. packaged-meat processor with brands such as Ball Park and Jimmy Dean, Sara Lee Bakery Group--the number two bakery company in the U.S. (behind Interstate Bakeries) and responsible for fresh bread as well as frozen cheesecakes, The Branded Apparel group?which tops in U...
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