SaSa International's Entry into the China market
Essay specific features
July 11, 2015
No of pages / words:
16 / 4385
Rating of current essay:
Our report is to analyze SaSa’s business expansion in China.
The background part reveals how SaSa has been turned around, originating as a small open-shelf retailer and her development over the past two decades. Then we will go into the details of the qualities of SaSa International, which generally concerns her strong parallel shipment capability, covering a wide variety of brands and products...
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Following these is the institutional contexts of Hong Kong, which throw light on SaSa’s magical success.
Strategic options available to SaSa will then be discussed, with the focus on expansion in China. The institutional variables and environment in China are then looked into and compared to those of Hong Kong, followed by a detailed analysis on why SaSa has gone down in China...
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