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Essay

Saturn Case Analysis

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Issue:

Business

 

Written by:

Chris L

 

Date added:

April 25, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1498

 

Was viewed:

8340 times

 

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Essay content:

on the L-Series car. In addition, overall styling of the vehicles needs to be addressed. _____ Key drivers of change in the industry (e.g., driving forces): The trend in vehicles has moved towards larger sedans and SUV's, and the ones who are purchasing smaller vehicles are looking for cars more sporty than the models Saturn offers...
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low cost leader, focused differentiation, prospector, reactor, etc.), Porter's 5-forces assessment): Hyundai- cost leadership strategy, breadth of product line is low Kia- cost leadership strategy, breadth of product line is low Ferrari- differentiation strategy, very high price, breadth of product line is low...
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