Saturn Case Analysis
Essay specific features
April 25, 2015
No of pages / words:
6 / 1498
Rating of current essay:
on the L-Series car. In addition, overall styling of the vehicles needs to be addressed.
_____ Key drivers of change in the industry (e.g., driving forces):
The trend in vehicles has moved towards larger sedans and SUV's, and the ones who are purchasing smaller vehicles are looking for cars more sporty than the models Saturn offers...
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low cost leader, focused differentiation, prospector, reactor, etc.), Porter's 5-forces assessment):
Hyundai- cost leadership strategy, breadth of product line is low
Kia- cost leadership strategy, breadth of product line is low
Ferrari- differentiation strategy, very high price, breadth of product line is low...
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