Saturn Case Analysis

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Chris L


Date added:

April 25, 2015







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6 / 1498


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on the L-Series car. In addition, overall styling of the vehicles needs to be addressed. _____ Key drivers of change in the industry (e.g., driving forces): The trend in vehicles has moved towards larger sedans and SUV's, and the ones who are purchasing smaller vehicles are looking for cars more sporty than the models Saturn offers...
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low cost leader, focused differentiation, prospector, reactor, etc.), Porter's 5-forces assessment): Hyundai- cost leadership strategy, breadth of product line is low Kia- cost leadership strategy, breadth of product line is low Ferrari- differentiation strategy, very high price, breadth of product line is low...
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