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Written by:

Diane T


Date added:

August 18, 2015








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2 / 339


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To capture that segment of the market, Schwinn must follow the trends, but leverage their competencies at the same time and that appears to be what they are doing. While Schwinn experienced some difficulties and poor choices, the company had one very strong asset and that is a reputation for manufacturing quality products...
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Schwinn should build its marketing and that concept. Regardless of low or high end, the consumer will be purchasing a quality product. To differentiate the two lines, Schwinn should create a new name for its high-end line. They should also manufacture these products in the United States in order to effectively compete with the top competitors...
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