Scorpio from Mahindra: A Brand Positioning Decision
Essay specific features


Written by:
Edwin M
Date added:
July 1, 2013
Level:
University
Grade:
A
No of pages / words:
5 / 1265
Was viewed:
3574 times
Rating of current essay:
Essay content:
M & M’s portfolio mainly consists of utility vehicles that are meant for the rural and semi-urban consumer. But these markets are seen to be either declining or shrinking. They have decided to penetrate the urban markets and their first move to achieve this was the re launch of Armada as Mahindra Bolero, a fairly successful vehicle...
displayed 300 characters
Custom written essay
All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page
Order custom paperFull essays database
You get access to all the essays and can view as many of them as you like for as little as $28.95/month
Buy database accessOrder custom writing paper now!
- Your research paper is written
by certified writers - Your requirements and targets are
always met - You are able to control the progress
of your writing assignment - You get a chance to become an
excellent student!
Get a price guote
M & M has now invested a substantial amount of money and designed a new product from scratch under Project Scorpio. The price point has been decided, the design and features have been decided upon and it has been decided to name the vehicle Scorpio from Mahindra after extensive consumer research. This leaves the decision of positioning, which is what the case deals with in detail...
displayed next 300 characters
General issues of this essay:
Related essays:
-
2 pages, 451 words
-
7 pages, 1858 words
-
3 pages, 595 words
-
8 pages, 2134 words
-
5 pages, 1265 words
-
4 pages, 1029 words
-
8 pages, 2010 words