Scorpio from Mahindra: A Brand Positioning Decision

Essay specific features

 

Issue:

Business

 

Written by:

Edwin M

 

Date added:

July 1, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1265

 

Was viewed:

3574 times

 

Rating of current essay:

 
Essay content:

M & M’s portfolio mainly consists of utility vehicles that are meant for the rural and semi-urban consumer. But these markets are seen to be either declining or shrinking. They have decided to penetrate the urban markets and their first move to achieve this was the re launch of Armada as Mahindra Bolero, a fairly successful vehicle...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

M & M has now invested a substantial amount of money and designed a new product from scratch under Project Scorpio. The price point has been decided, the design and features have been decided upon and it has been decided to name the vehicle Scorpio from Mahindra after extensive consumer research. This leaves the decision of positioning, which is what the case deals with in detail...
displayed next 300 characters

General issues of this essay:

Related essays: