Selecting A Global Target Market Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Edgar M

 

Date added:

September 22, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 344

 

Was viewed:

7868 times

 

Rating of current essay:

 
Essay content:

It involves creating the same marketing mix for broad market of-potential buyers. This strategy calls for extensive distribution in the maximum number of retail outlets. The appeal of standardized global marketing is clear: greater sales volume, lower production costs, and greater profitability. The same is true of standardized global communications: lower production costs and, if done well, higher quality and greater effectiveness of marketing communications...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

The same is true of standardized global communications: lower production costs and, if done well, higher quality and greater effectiveness of marketing communications. Coca-Cola, one of the world's most global brands, uses the appeal of youthful fun in its global advertising. Its sponsorship program is global and is adapted to events that are popular in specific countries ]The second global targeting strategy involves devising’ a marketing mix to reach a single segment of the global market...
displayed next 300 characters

General issues of this essay:

Related essays: