Service marketing in fitness center

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Written by:

Beverly S


Date added:

September 1, 2015








No of pages / words:

6 / 1432


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5175 times


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Loyal customers can be especially useful in service businesses where most people use word of mouth recommendations to decide which business or person to use. The report is surrounding several issues, which include customer retention, management of moments of truth, service recovery and so on. Methodology First of all, I have visited the WH&FC after I was made an appointment, I asked for a staff member to show me around to have a first impression of what a realistic gym does like...
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Secondary, I have been collecting promotional or relevant materials that are trying to understand the positioning of the WH&FC. Thirdly, I have been searching websites and secondary resources for information about the WH&FC market, In addition, the primary research also including talked to current customer and first line employee...
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