Service Marketing Management (SAGA)
Essay specific features
September 17, 2012
No of pages / words:
14 / 3854
Rating of current essay:
Saga and the Servqual 5 Gaps Model. 9
Why Should Businesses use the Gaps Model. 11
Closing the Gap. 11
Saga Closing the Gap. 13
This section will look at the steps which the company needs to take across all the services offered, or to be offered by Saga to build mutually beneficial relationships with its customers and the importance of understanding its customers...
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These include holidays including cruises on there own ships, an award winning magazine, insurance and financial products as well as there own radio stations.
The look to strive to consistently uphold core Saga brand values namely trust, security, quality and understanding the needs of older people. While being an efficient, caring, progressive, profitable and responsible organization that seeks to serve the needs of there customers and not exploit them...
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