Essay specific features
April 22, 2016
No of pages / words:
2 / 405
Rating of current essay:
It's more difficult to compare the quality of similar services
4. The buyer cannot return the service
5. Service Marketing mix adds 3 more p's, i.e. people, physical environment, processservice and follow-through are keys to a successful venture.
When one markets a service business, one must keep in mind that reputation, value, delivery of
"Managing the evidence" refers to the act of informing customers that the service encounter has been performed successfully...
displayed 300 characters
Order custom writing paper now!
- Your research paper is written
by certified writers
- Your requirements and targets are
- You are able to control the progress
of your writing assignment
- You get a chance to become an
Get a price guote
It is best done in subtle ways like providing examples or descriptions of good and poor service that can be used as a basis of comparison. The underlying rationale is that a customer might not appreciate the full worth of the service if they do not have a good benchmark for comparisons.
However, it is worth remembering that many of the concepts, as well as many of the specific techniques, will work equally well whether they are directed at products or services...
displayed next 300 characters
General issues of this essay:
1 pages, 173 words
2 pages, 405 words
2 pages, 326 words
1 pages, 223 words
2 pages, 450 words
1 pages, 229 words
3 pages, 699 words