Singapore flyer Marketing

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Written by:

Jonathan J


Date added:

July 26, 2012








No of pages / words:

4 / 1047


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5079 times


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We have chosen to target the youths and adults (age 13 to 45), mainly because they are the ones who are willing to spend their money for entertainment and experience. Our survey has proven that youths and adults are the ones who are willing to spend. To add on, we believe that these age groups are the ones who are more active than others...
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In addition adults and youth have the purchasing power. Thus we felt that it is best to target these age group people. Secondly, we have targeted the income group factor. We have divided them into three income groups. They are the high income group, middle income group and low income. In this factor, we have chosen the elimination method...
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