Situational Analysis - ChickfilA

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Written by:

Douglas H


Date added:

June 28, 2012








No of pages / words:

6 / 1664


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8797 times


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The corporate purpose of Chick-fil-A, “To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A”, their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants in the nation...
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The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. ( 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, Subway, and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market, specializing in chicken-based entrees, has lead to a competitive advantage which the company has been able to capitalize on...
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