SME

Essay specific features

 

Issue:

Business

 

Written by:

Cora K

 

Date added:

February 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

59 / 16492

 

Was viewed:

5753 times

 

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Essay content:

In the scenario of Bangladesh, this expenditure has increased by more than 8 times from the early nineties till date. During the starting of the nineties, the total amount of advertising expenditure was around BDT 500 million, which jumped to almost BDT 1200 million in the year 2000, further increasing to BDT 3900 million for the current year...
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Due to inadequate industrialization, demand for specialized advertising agencies was very limited. Pioneers in the field such as Bitopi, East Asiatic (now Asiatic), and Interspeed entered the market almost simultaneously in the year 1967. Their clientele comprised of multinational companies like Lever Brothers Bangladesh Ltd...
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