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Essay specific features


Written by:
Leslee P
Date added:
July 8, 2013
Level:
University
Grade:
B
No of pages / words:
2 / 540
Was viewed:
2880 times
Rating of current essay:
Essay content:
The problem with Krispy Kreme (okay, there are many) isn't that the company has relied too heavily on myth or story-driven marketing, it is that the company has removed the story (and experience) from its product as it expanded into new markets.
No brand story = no reason to buy Krispy Kreme donuts...
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Let me explain:
Six or seven years ago, the nearest Krispy Kreme to my home was a seven-hour drive to Las Vegas. Whenever you were there, you made sure to stop by the Henderson store, waited in a long line watching the donuts fry, and enjoyed a hot original glazed right off the rack, while you selected your donuts...
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