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Written by:

Leslee P


Date added:

July 8, 2013








No of pages / words:

2 / 540


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2880 times


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The problem with Krispy Kreme (okay, there are many) isn't that the company has relied too heavily on myth or story-driven marketing, it is that the company has removed the story (and experience) from its product as it expanded into new markets. No brand story = no reason to buy Krispy Kreme donuts...
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Let me explain: Six or seven years ago, the nearest Krispy Kreme to my home was a seven-hour drive to Las Vegas. Whenever you were there, you made sure to stop by the Henderson store, waited in a long line watching the donuts fry, and enjoyed a hot original glazed right off the rack, while you selected your donuts...
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