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Essay

South Coors Case

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Issue:

Business

 

Written by:

Megan W

 

Date added:

May 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 468

 

Was viewed:

7679 times

 

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Essay content:

Since Larry as a budget of $15,000 the following recommended studies to use total $12,500, which will still leave him $2500. Study A: National & Delaware per-capita beer consumption for 88-92 & Study B Population estimates for 86-96 for two Delaware Counties These two studies can be used together to look at how many gallons of beer will be consumes by the 21 & over population in the two counties...
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If the year 1990 is focused upon, the total 21 & over population equals 160,500 people multiply that by the 39.4 gallons of beer consumed by the 21 & over population in Delaware and you will find that about 6.3 million gallons were consumed in the two Delaware counties in question. Study C: Estimates of Coors Market Share Study C should be used because it allows Larry to look at the overall market share of the Coors product line...
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