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Essay

Southwest Airline Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Carl Y

 

Date added:

January 4, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

56 / 15410

 

Was viewed:

9579 times

 

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Essay content:

Fortune Magazine quoted Mr. Kelleher, “it was at the St. Anthony’s Club in San Antonio, Texas that Rollin King came to me with the idea of starting a low-fare airline in Texas.” Southwest did not make its maiden voyage until 1971 – from a napkin to the airways with their runway in the Court system...
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Kelleher, “it was at the St. Anthony’s Club in San Antonio, Texas that Rollin King came to me with the idea of starting a low-fare airline in Texas.” Southwest did not make its maiden voyage until 1971 – from a napkin to the airways with their runway in the Court system. When Texas Aeronautics Commission authorized Southwest to fly, their competitors grounded them within the Court system with continuous litigation for three and a half years...
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General issues of this essay:
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