Sports Footwear

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Issue:

Business

 

Written by:

Kathryn B

 

Date added:

March 14, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 383

 

Was viewed:

6385 times

 

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Essay content:

He also decided to use lowercase “a” to make the name stand out from rivals. (http://hiphopdiscounts.wordpress.com/2008/01/31/adidas-the-history/) ? adidas-Salomon AG In 1997, adidas AG acquires the Salomon Group with the brands Salomon, TaylorMade, Mavic and Bonfire in December 1997. The new company is named adidas-Salomon AG...
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The new company is named adidas-Salomon AG. (http://www.adidas-group.com) ? adidas AG In 2005, The Salomon Group (including Salomon, Mavic, Bonfire, Cliche and Arc’Teryx) is being sold to Amer Sports in October 2005. The new adidas Group is focusing even more on its core strength in the athletic footwear and apparel market as well as the growing golf category...
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