Essay specific features
March 6, 2014
No of pages / words:
3 / 778
Rating of current essay:
The company controlled the supply chain and oversaw much of the roasting processes.
The second component was service. The goal of Starbucks was to create an uplifting experience every time a customer walked in the door. Something like the workers knowing the regulars names and what drink they like would help consumers become more loyal to Starbucks...
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Starbucks does not want customers to come in and get coffee and leave they want them to stay. This is why most stores have seating areas to encourage lounging.
I believe the main reason that customers satisfaction scores are declining is the customers at Starbucks are changing. The new customers are younger and have less education...
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