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Essay

Strategic Analysis

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Issue:

Business

 

Written by:

Donald S

 

Date added:

September 15, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 343

 

Was viewed:

8311 times

 

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Essay content:

This should consider the 4 C's - customers, competitors, channels and company - and segmenting the market as a result. An important step in this involves the decision about whether to compete in one narrow segment or broadly in several segments. The selection of a specific segment or segments allows customer needs to be defined, and once these are defined the 4 P's for each segment - product, price, promotion and place (distribution) - may be determined...
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An important step in this involves the decision about whether to compete in one narrow segment or broadly in several segments. The selection of a specific segment or segments allows customer needs to be defined, and once these are defined the 4 P's for each segment - product, price, promotion and place (distribution) - may be determined...
displayed next 300 characters

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