Strategic Marketing for Sri Lanka Airlines
Essay specific features
December 21, 2014
No of pages / words:
2 / 313
Rating of current essay:
Besides that, the Product-Improvement Strategy is adopted, where our Air Taxi services are improved and enhanced to better meet the specific needs of their customers. Pricing strategies are predominantly concerned with maintaining the price base on SriLankan Air Taxi’s positioning on the marketplace...
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Pricing strategies are predominantly concerned with maintaining the price base on SriLankan Air Taxi’s positioning on the marketplace. Using flexible price strategy, the price of the travelling with Air Taxi will be differentiated by different geographic locations to make the price be fairer.
The distribution strategies are concerned with increasing the sales volume during 2008- 2010...
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