Strategic Marketing for Sri Lanka Airlines

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth B

 

Date added:

December 21, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 313

 

Was viewed:

5387 times

 

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Essay content:

Besides that, the Product-Improvement Strategy is adopted, where our Air Taxi services are improved and enhanced to better meet the specific needs of their customers. Pricing strategies are predominantly concerned with maintaining the price base on SriLankan Air Taxi’s positioning on the marketplace...
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Pricing strategies are predominantly concerned with maintaining the price base on SriLankan Air Taxi’s positioning on the marketplace. Using flexible price strategy, the price of the travelling with Air Taxi will be differentiated by different geographic locations to make the price be fairer. The distribution strategies are concerned with increasing the sales volume during 2008- 2010...
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