Strategic Planning In Sme's

Essay specific features

 

Issue:

Business

 

Written by:

Martha H

 

Date added:

April 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

18 / 5035

 

Was viewed:

5410 times

 

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Essay content:

In order to ensure the long run sustainability of the firm, they must try to diversify or develop new products. According to Ansoff (1957), a firm has four options; market penetration, new product development, market development or diversification. For the purpose of this study we will be focusing on market development in relation to small to medium sized enterprises...
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In order to ensure the long run sustainability of the firm, they must try to diversify or develop new products. According to Ansoff (1957), a firm has four options; market penetration, new product development, market development or diversification. For the purpose of this study we will be focusing on market development in relation to small to medium sized enterprises...
displayed 300 characters

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