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Patrick D


Date added:

July 16, 2017







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Qualitative concept data showed similar preferred concept “likes” between pasta and pizza. The following concept categories were important to both pasta and pizza consumers: general variety, convenience and freshness. 4. The pizza product shares many of the same essential elements as did the pizza opportunity while also having the advantage of capitalizing on the pasta product’s extensive research, branding, and sales success...
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Some of the similarities between the pizza and the pasta opportunity are how they would be categorized, how the food would be sold, and how they would enter the market. Nestle decided to brand the pizza like the pasta product: as part of the Italian ethnic food category. Like the pasta and sauce product, the pizza product could be sold using the component approach (i...
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